First, it is good to talk to a design team about your message. Share with them what you are trying to convey. What is the goal desired? How can this goal be achieved in a few words? As you meet with the designers, be prepared to change your ideas as you talk it through. They are the experts and often have suggestions based on their experience that will make it the most effective possible.
The second step is to express the goal you have established in a message. The message may be long (some banners are over 100 feet) or it may simply convey information about the location of further information, such as a website. Even a logo, if well known, can convey the message desired.
The next step is to determine when and where the message of the banner will best be displayed. A message to tune into a certain radio station would be effective when flown over rush hour traffic. Messages in this manner have been displayed at fair grounds, beaches, concerts, anywhere a large group is assembled out of doors.
Do you know exactly how you want your ad to look? If so, design it yourself on a computer and then ask the banner company to reprint it in the needed large format. If you are designer challenged, ask the experts to take your goals and make them visible. Most companies can have the banner ready in two weeks, a little longer during the busy summer.
A company may be gun shy about paying out the money for an ad that is only visible for 17 seconds. First, consider that this is much longer than people normally look at printed ads and much less expensive than TV ads. Second, remember that the plane flies over an area numerous times so the message will become almost boring by the time the plane disappears for good. Third, remember that your ad has no competition! It's the only one in the sky at that moment so it gets 100% of the attention of the consumers.
Once you have selected your message, your style of banner, and you've begun to understand the process, sign a contract and watch what happens. The majority of people who see banner advertising remember it, so if you have something they want, they'll be in touch.
Aerial Advertising services are available from many companies that specialize in it. Check the Internet for information about what is available in your area, costs, and possible designing skills. This could be the best way to get your message to the public quickly.
Author: Samuel S. Peters
