Start by developing a business marketing plan as a startup activity when opening a dollar store. The advertising plan should support that long term marketing plan for your business. When opening a dollar store be sure to balance advertising across a large spectrum of options. There are many no-cost and low-cost actions that can have a major impact on both sales as well as new customer acquisition.

The advertising plan and actions that are selected should be appropriate for the size of your business. When opening a dollar store don't spend thousands of dollars on international advertising when you have only one or two small stores for example. Rather focus on developing a set of actions that will have local impact and will draw customers within your defined demographic in the local area.

Advertising should include specific actions (No cost, low cost and higher cost actions should become a part of your plan when opening a dollar store.). Be sure to explore as many of those options as possible. Incorporate the actions that best fit your business. For example you might find that using a person to hold a sign on a busy corner is one of the actions that work best for you. On the other hand television advertising may not be a viable option given the size of your store and the total budget that you have available.

When opening a dollar store your advertising plan should include a budget. A great plan with little or no funding is doomed to failure. Likewise spending a huge amount of money may not be best for your store. Establish your budget, set aside funding and begin the advertising that will support achieving your sales and profit goals.